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27 October 2001
It sounds like a line from a career counsellor's rule book, but image is crucial in this contest, writes Stephanie Peatling. For the Prime Minister it is his eyebrows and glasses, for the Democrats leader it is her hair and for the Leader of the Opposition it is the obvious. While advisers might try and stress that politics should be about substance over style, rather than the other way around, they concede there is something about every politician's appearance which needs to be constantly monitored... read full story